Verti
Naming / Branding / Visual Identity / Logotype / App Design
Verti – online streaming platform designed for vertical video content, catering to both Android and iOS users.
- Naming, Branding, Visual Identity, Logotype, App Design
Unlike traditional video formats, Verti specializes in films adapted for vertical viewing, offering a unique and immersive cinematic experience. The platform aims to revolutionize how audiences engage with video content by providing a tailored viewing experience optimized for modern mobile devices.
Verti faced the challenge of establishing a strong brand identity in a highly competitive market. The platform needed a distinctive and memorable brand that would resonate with users accustomed to horizontal video formats. Key challenges included creating a visual identity that effectively communicated the unique value proposition of vertical video, designing an intuitive user interface for both Android and iOS, and developing a cohesive brand experience that would set Verti apart from other streaming services.
