Lanch Today
Naming / Branding / Visual Identity / Mobile App Design
Lanch.Today is a mobile application that connects professionals for business networking through meals.
- Naming / Branding / Visual Identity / Mobile App Design
he key challenge was to craft a brand identity that resonates with the dual nature of Lanch.Today—professional and social. The brand needed to appeal to a niche market of professionals looking for efficient networking opportunities while maintaining a welcoming and engaging vibe.
We began by creating the name “Lanch.Today,” a playful yet professional nod to the idea of launching new connections over lunch. The logo design was central to this concept, combining a rocket and a piece of meat to symbolize both the launch of new ideas and the casual setting of meal meetings. We developed a comprehensive visual identity, including custom icons and illustrations that conveyed the brand’s dynamic yet approachable nature.
